SEATTLE, WA -- Hy-Per Lube Corp., manufacturer of Hy-Per Lube Oil Supplement, will sponsor AutoWorld Radio for 2007. AutoWorld airs on The National Radio Network and the Cable Radio Network on Sundays from 5 – 8 p.m. (EST). The weekly, 3-hour radio program is nationally syndicated to more than 160 radio stations.

In addition to Hy-Per Lube commercials that will air during the show, Hy-Per Lube President John Latousek will be a featured monthly guest on the show. Hy-Per Lube will be the exclusive sponsor of AutoWorld’s weekly Motorsports Report, a segment of the program called in by sports announcer Jeff Bressler.

“We are very excited about our sponsorship with Bob Long and AutoWorld Radio,” said Latousek. “Bob Long is not only a professional and a 23-year veteran in the world of radio, but his knowledge and expertise in the automotive industry is very well known.

“Our goal is to assist our retail distribution channels by helping to make Hy-Per Lube a household name,” Latousek went on to say. “Radio is proven to be an intimate advertising medium where listeners actually have a relationship with their radio. Radios are in our garage, bedroom, workplace and living areas. It’s the only medium where you can multi-task and still enjoy the show….and advertisers benefit by this.”

Hy-Per Lube Corp. manufactures a complete line of high performance oil, fuel and cooling system products, which are available at Advance Auto Parts, Checker, Schucks & Kragen Auto Parts, O’Reilly Auto Parts and Pep Boys.

For more information about Hy-Per Lube, go to: http://www.hyperlube.com.

For more information about AutoWorld Radio, go to: http://www.autoworldradio.com.