DIAMOND BAR, CA -- Hundreds of the hottest brands and the newest products in the automotive specialty equipment industry will be on display at the SEMA Spring Expo and SEMA OFFROAD shows, taking place March 23-24, at the Cobb Galleria Centre in Atlanta, GA.

Featuring nearly 200 world-class exhibiting companies, buyers can expect to discover the latest and greatest automotive accessories and off-road components at the regional trade-only events.

"The SEMA Spring Expo and SEMA OFFROAD shows will bring the industry's most innovative and original new products to the South," said Peter MacGillivray, SEMA VP of marketing and communications. "If you want to see what’s hot and what’s new, you've got to join us in Atlanta."

Products on display will include bedliners, truck caps, towing equipment, suspension upgrades, bolt-on performance parts, lighting, winches, wheels and tires, roof racks, restyling products and much, much more. The shows will also feature professional development seminars and hands-on workshops, live product demonstrations, as well as social gatherings where buyers can meet and talk with hundreds of the industry's top leaders. Eye-catching project vehicles add to and round out the excitement.

Advance registration for the event is available at a discounted price of $10. Deadline for pre-registration is March 16 and is available at http://www.semaspringexpo.com or http://www.semaoffroad.com. After March 16, the registration fee increases to $20 and will only be available onsite at the Cobb Galleria Centre.