DANBURY, CT – The Bendix brand is changing its product lineup for 2007 by eliminating part duplication and offering a competitively-priced non-asbestos organic (NAO) ceramic formulation to round out its “good,” “better” and “best” product offerings.

Bendix CQ brake pads, which utilize the brand’s NAO ceramic technology, are designed to meet original equipment vehicle specifications. Delivering performance and value for a wide range of domestic and import applications, the product line is comprised of the Bendix brand’s existing non-asbestos disc pads and its NAO Import Quiet offerings.

“Introducing Bendix CQ brake pads allows us to better communicate our formula composition and position it against comparable NAO ceramics in the marketplace,” said Tom Tecklenburg, brand leader for Honeywell Consumer Products Group’s Bendix brand.

Tecklenburg added that the company will provide additional applications in the coming months for vehicles that feature NAO ceramic as original equipment or where an upgrade to NAO ceramic is recommended.

“Merging our non-asbestos organic offerings into our new Bendix CQ product portfolio will help eliminate confusion and part duplication for our customers. Now, if a retailer or wholesaler needs to stock a Bendix-branded NAO ceramic product, they’ll know that we have an OE replacement,” said Tecklenburg.

Customers can now choose from a full line of good, better and best NAO ceramic or semi-metallic product offerings from Bendix Brakes.

For more information, call 800.231.3726 or e-mail bendixmarketing@honeywell.com.