BETHESDA, MD – PARADE, reported to be America's most widely read magazine, featured the new Car Care Guide in this past Sunday's issue, March 18, distributed through 370 major newspapers, the Car Care Council reported today.

An article entitled "Cars & Care" in the popular Intelligence Report section of PARADE described the Car Care Guide and encouraged readers to obtain a free copy from the Car Care Council by visiting http://www.carcare.org.

"With a readership of 74 million, I can't think of a better way to get car care on consumers' radar screen than through PARADE," said Rich White, executive director, Car Care Council. "The timing couldn't be better with National Car Care Month coming up in less than two weeks."

Editor’s Note: Read more about upcoming National Car Care Month events in our bi-weekly Ask the Industry feature, which will be published on Monday, March 26.