NORTHBROOK, IL – Old World Industries is parlaying its brand recognition in the antifreeze and washer fluid categories to introduce a new motor oil line, which the company said is attractively priced and designed to deliver the trusted quality and performance that is synonymous with the PEAK brand name. Old World has introduced the new line of PEAK Premium Motor Oils and Lubricants, to fill what it describes as “the void for a top-quality, national, value-priced brand.”

“These new PEAK lubricants represent a real opportunity for installers to generate more profit from their oil change service and lubricants businesses,” said Kal Mahmood, senior vice president of commercial & OEM Sales for Old World. “Through PEAK, we’re bringing our customers the best of all worlds – better pricing, same-day service, premium quality, marketing support and an unbeatable national brand name.”

An aggressive advertising campaign supporting the new PEAK Motor Oil line will roll out this summer.

For more information on Old World’s new line of PEAK Motor Oils and Lubricants, visit: http://www.peaklubricants.com.