SOUTHFIELD, MI -- Federal-Mogul is celebrating the 100 year anniversary of its Champion spark plug brand through the global "Always a Champion" centennial celebration.

Established in 1907, the Champion brand is celebrating its performance-driven heritage by looking forward to the next generation of innovative products. The brand's iconic red-and-black "bowtie" logo -- already a familiar sight for millions of consumers worldwide -- will gain unprecedented exposure through a comprehensive centennial marketing campaign.

"Champion has a rich heritage of innovation, quality and race-winning performance, yet it has always maintained a clear focus on developing breakthrough technology and powering the next racing championship. That's why we're celebrating the Champion brand's 100th anniversary by setting the stage for a new century of innovation on behalf of racing teams, professional technicians and do-it-yourselfers," said Garth Cole, director of marketing, Aftermarket, Federal-Mogul.

"We have several activities planned over the course of the coming months, each of which will enhance the power and bottom-line value of this great brand."

A central component of the global celebration is an exclusive commitment to talented young drivers who represent the next generation of champions in NASCAR Nextel Cup, NASCAR Busch Series, Formula 1, World Rally, Moto GP and other leading professional motorsports series. Champion has strong relationships with leading NASCAR Nextel Cup teams and drivers, including Dale Earnhardt Jr.

The Champion brand's iconic red-and-black bowtie logo is a familiar sight for racing fans and millions of other consumers, being displayed at professional and amateur racing venues, in service garages, parts stores, national retail locations, on car and truck windows, fenders, video games, movies and in leading automotive collectibles catalogs. This unusually strong brand presence has led to the introduction of a growing range of performance-driven Champion-branded products, including automotive specialty performance additives and lubricants, batteries, starters and alternators.

For more information regarding the Champion brand's 100th anniversary and the "Always a Champion" centennial campaign, contact your Champion supplier, write to: Champion Marketing, Federal-Mogul Corporation, 26555 Northwestern Highway, Southfield, Michigan, 48033, or visit http://www.AlwaysAChampion.com.