SOUTHFIELD, MI -- Federal-Mogul's Champion brand has introduced an extensive new line of advanced performance additives and lubricants.

Established in 1907, the “Performance Driven” Champion brand is celebrating its 100th anniversary with a new range of innovative products that address the needs of today's consumers and vehicle service professionals.

The new Champion additives and lubricants line includes eight exclusive formulas engineered to enhance the performance and reliability of passenger cars, light trucks, sport utility vehicles, motorcycles and other applications. These advanced formulas include Champion Complete Fuel System Cleaner, Octane Booster, Engine Protectant Oil Treatment, Diesel Fuel Conditioner/AntiGel, Super Concentrated Fuel Injector Cleaner, Truck/SUV Super Concentrated Fuel Injector Cleaner, Power Steering Fluid and Chain Lube Multi-Purpose Spray Grease.

"Throughout its history, the Champion name has been synonymous with innovation and race-winning performance. This significant brand equity within the consumer and automotive trade categories offers an excellent platform for a variety of new performance-driven p rod ucts," said Brian Tarnacki, director of marketing - brand strategy, Aftermarket, Federal-Mogul. "These new performance additives and lubricants will build upon Champion's positive brand image by helping vehicle owners achieve peak performance and years of trouble-free operation."

For more information, visit: http://www.AlwaysAChampion.com.