FULLERTON, CA --Yokohama Tire Corporation (YTC) has announced the promotion of 19-year company veteran Dan King from the position of director of consumer sales to vice president of sales, effective July 1. King will lead the development and implementation of sales strategy for the consumer sales and commercial truck divisions.

“Dan’s a true success story at Yokohama,” said Jim MacMaster, YTC executive vice president, business division. “He climbed the ranks because of his hard work, dedication and creative thinking, and under his leadership, the consumer business division has become more profitable. I believe as vice president of sales, his experience and foresight will continue to bring growth and profit for the company.”

King joined YTC in 1988 and has held various positions in the marketing and sales departments, including director of marketing and director of sales. His tire background dates back to when he was 12 and worked for his family-owned tire business. King graduated from California State University Fullerton with a degree in business and earned his MBA from USC in 1996.

For more information on Yokohama Tire Corp., visit: www.yokohamatire.com.