PEACHTREE CITY, GA -- Hella, Inc., the North American aftermarket subsidiary of automotive lighting and electronics supplier Hella, has appointed Barolin & Spencer, Inc., a full service marketing communications firm specializing in the automotive and transportation markets, as its marketing communications agency.

The announcement was made by Alfredo de la Vega, marketing manager, Hella, Inc., who noted that Barolin & Spencer will be responsible for overall marketing communications activities, including public relations and media for all of the company’s brands and product lines in the automotive service, performance, enthusiast and motorsports markets, as well as the off-highway, industrial, agricultural and heavy duty industries.

For more information about Barolin & Spencer, visit: www.barolin-spencer.com.

For more information about Hella, visit: http://www.hellausa.com.