TAIWAN -- Maxxis has made the top 10 of Interbrand’s list of Taiwan’s top global brands for the fifth consecutive year. The company, a producer of automotive, light truck, motorcycle, ATV, bicycle, lawn and garden and industrial tires was ranked number eight on the list.

Maxxis’ brand value, currently estimated at $309 million, has increased 14 percent over the last year. Maxxis is the only tire manufacturer to make Interbrand’s list, which has been expanded this year to include 20 companies.

Interbrand commented on the strength of the Maxxis brand and the company’s effective strategy for brand support: “Ranked number 12 in the global tire market and the Taiwan market leader, Maxxis has had a strong year, with growing market share and a sustained price premium. The brand maintains its exposure through international sponsorship deals and its adoption by General Motors as a major supplier also strengthens its brand reputation. Further, Maxxis has plans to set up hundreds of ‘Centres of Excellence’ service centers in the UK to boost its brand image.”

Interbrand compiles its annual list by evaluating thousands of companies, basing its rankings on factors including brand strength and earnings attributable to the brand.

For more information about Maxxis, go to: maxxis.com http://www.maxxis.com/