SOUTHFIELD, MI -- R. L. Polk & Co. launched Polk's On-Line Media Reports, a new tool providing online access to interactive reports for the media industry. The pre-formatted, reports provide automotive industry insight to media companies so they can better consult with automotive advertising buyers.

Polk said the information included in the reports helps media personnel understand automotive buying trends and market share, and identifies opportunities for making smarter advertising recommendations to their automotive customers.

"Our customers asked for a simpler, more efficient means to work with our data. This new tool is the direct result of their requests," said Audrey Takacs, Polk vice president of Strategic Markets. "These reports arm media sales or research organizations with critical automotive information to create stronger presentations and present a more consultative image with advertising buyers."

"This new tool from Polk has been a tremendous asset to Entravision," said Susan Knoll, vice president/director of research at Entravision Communications. "Given the importance of the automotive category to our business, this new tool allows us to better serve our clients with more detailed automotive data, historical comparisons, and precise geographic analysis. We are excited to 'hit the streets' with this new product."

For more information, go to: http://usa.polk.com/.