ADDISON, IL -- This fall, KYB is launching its annual “Feeling is Believing” promotion. Participating service providers will receive a certificate valid for $10 off future KYB purchases when they buy and install a set of two KYB shocks or struts between Sept. 1 and Oct. 31. Service providers participating in “Feeling is Believing” will also receive point-of-sale items to assist them in selling more shocks and struts.

KYB said “Feeling is Believing” offers service providers the flexibility to implement the program as they like. Service providers can pass the savings on to consumers, or redeem certificates on KYB products for their technicians.

“The ultimate purpose of ‘Feeling is Believing’ is to allow people to feel firsthand the additional handling and stability that KYB products provide. A flexible program that is easy to implement is the best way to achieve this,” said KYB’s Director of Marketing and Training William “Mac” McGovern.

For more information, visit: www.kyb.com.