FARMINGALE, NY -- Falcon Steering Systems has appointed Gerry “Mitch” Mitchell as its new national sales manager. In this role, Mitchell’s duties will include overall responsibility for U.S. and Canadian sales, managing the independent sales and service representatives, developing new business and acting as liaison to the buying group community.

Falcon Steering Systems manufactures steering, suspension, ride control and drive train components for the automotive aftermarket.

Mitchell has more than 30 years of aftermarket experience, having worked at all levels of the industry. He is probably best known for his long association with CCT and AAG, both axle remanufacturers. Falcon Steering Systems said it hopes to leverage Mitchell’s extensive knowledge of the aftermarket and explore new opportunities with him on board.