BETHESDA, MD The Automotive Aftermarket Industry Association’s research department has announced the release of Product Profiles 2007/2008, a breakdown of more than 80 specific products, spanning the entire car and light truck aftermarket. Research for the 289-page report was conducted in 2007 by Lang Marketing Resources, Inc. The report is co-branded under Lang Marketing and AAIA.
Product Profiles 2007/2008 provides 2007/2008 information for each of 80 key products analyzed from these major perspectives:
2007 light vehicle volume and market share;
Domestic vehicle volume and share (2007 and 2008);
2008 light vehicle volume and market share;
Foreign vehicle volume and share (2007 and 2008);
Service market volume and share (2007 and 2008);
Volume and share within each of five major distribution channels (2007 and 2008); and
DIY market volume and share (2007 and 2008).
Product Profiles 2007/2008 is available at a $500 savings when purchased together with the AAIA Aftermarket Factbook Expanded Version, which combines Lang Marketing's 2007/2008 Aftermarket Annual and the traditional AAIA Aftermarket Factbook.
For more information or to order, visit: www.aftermarket.org or call 301-654-6664. For more information on Lang Marketing, visit www.langmarketing.com.