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New AAIA Market Research Study Offers Analysis of 80 Aftermarket Products
October 1, 2007
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BETHESDA, MD – The Automotive Aftermarket Industry Association’s research department has announced the release of Product Profiles 2007/2008, a breakdown of more than 80 specific products, spanning the entire car and light truck aftermarket. Research for the 289-page report was conducted in 2007 by Lang Marketing Resources, Inc. The report is co-branded under Lang Marketing and AAIA.

Product Profiles 2007/2008 provides 2007/2008 information for each of 80 key products analyzed from these major perspectives:

• 2007 light vehicle volume and market share;

• Domestic vehicle volume and share (2007 and 2008);

• 2008 light vehicle volume and market share;

• Foreign vehicle volume and share (2007 and 2008);

• Service market volume and share (2007 and 2008);

• Volume and share within each of five major distribution channels (2007 and 2008); and

• DIY market volume and share (2007 and 2008).

Product Profiles 2007/2008 is available at a $500 savings when purchased together with the AAIA Aftermarket Factbook Expanded Version, which combines Lang Marketing's 2007/2008 Aftermarket Annual and the traditional AAIA Aftermarket Factbook.

For more information or to order, visit: www.aftermarket.org or call 301-654-6664. For more information on Lang Marketing, visit www.langmarketing.com.