AKRON, OH -- Goodyear showcased a selection of its new licensed products at last week’s SEMA and AAPEX Shows in Las Vegas.

The tiremaker was looking to engage with other companies to leverage its brand name on a range of consumer-oriented merchandise.

Goodyear has already partnered with more than 60 licensees that produce high-quality products carrying the tiremaker's brand, according to Bob Paciulan, manager of licensed products for Goodyear.

"Our goal was to showcase some of our licensed products and merchandising tools while at the same time identifying prospective licensing partners," said Paciulan.

According to Paciulan, Goodyear was particularly interested in finding licensees that produce premium products in the automotive, home/garage and leisure/recreation areas.