MENLO PARK, CA -- Green Earth Technologies (GET), a manufacturer and marketer of environmentally friendly consumer products including motor oil, has signed its first master distributor: Steel City Products, a full service automotive aftermarket distributor headquartered in McKeesport, PA.

“Strategically placed master distributors are key to GET’s success since they stock entire product lines closer to the customer base and provide cost-effective quick response solutions when supplying them,” said Mathew Zuckerman, president and CEO of Green Earth Technologies. “Steel City Products’ reputation and service levels are outstanding and we are very pleased to place them first on our list. Steel City is first in a planned coast-to-coast distribution network for GET that is designed to quickly and cost effectively get the company’s products into the marketplace.”

Steel City Products serves auto supply stores, drug stores, general merchandise retailers, hardware stores, supermarkets, “C stores” and a variety of other stores, primarily in the Northeastern U.S. Major customers include Kroger and Giant Eagle. Steel City distributes automotive supplies, including accessories and repair and maintenance items, as well as non-food pet supplies and lawn and garden products.

“We decided to distribute the Green Earth Technologies product line in order to satisfy the many ‘green’ requests we are now getting from our customers,” said Terry Allan, president and COO of Steel City Products. “We are happy to be GET’s first Master Distributor, but even more excited to be the first to offer these products to our customers.”

For more About Green Earth Technologies, go to: www.GETgreenearth.com or www.getg.com.