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Delphi Rewards Customer Loyalty with Get Hooked on Delphi Promotion
February 27, 2008
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By aftermarketNews staff

TROY, MI – Delphi Product & Service Solutions has reported a 78 percent participation rate for its Get Hooked on Delphi rewards program. In its third consecutive year, the program was redesigned and offered specifically to Delphi’s current customers in an effort to demonstrate appreciation and reward customer loyalty while helping to further enhance relationships between both Delphi and their own customers.

The program kicked off in May 2007 as participating customers collected points by successfully meeting program criteria. Warehouse distributors earned points by meeting stock and support programs, increasing net sales, adding new lines, participating in promotions and training services and achieving 100 percent utilization of co-op funds. Parts specialists and service professionals earned points through usage of in-store displays, usage of the vehicle electronics revolution message, increasing annual sales and participating in promotions and training.

In January, the customers who generated the most points earned an all-expense-paid trip for two to Cabo San Lucas, Mexico, where they attended the Delphi Awards

Ceremony. During the Awards Ceremony in Cabo San Lucas, Ed Rossy of All Car Automotive was named the Delphi Parts Specialist of the year, and Joshua Porter of Such’s Auto was named the Delphi Service Professional of the year. These prestigious honors recognize professionalism, expertise and commitment within the aftermarket industry.

The top point producers in each category were:

Parts Specialists:

• Ed Rossy, All Car Automotive

• Mike McGrath, Motorcade

• Burke Snow, Tri City

• Rob Pacino, Middle Atlantic Warehouse

• Steve Pike, Merles

Service Professionals:

• Joshua Porter, Such’s Auto Care – Speedway

• Niel Veon, American Residential – Speedway

• Bill Butler, Butler Auto – Southeastern Automotive Warehouse

• Chris Foreman, Moritz Recon – WM Automotive

• Walter Espinda, Morrison Commanche – Parts Plus New Mexico

“Get Hooked has been an extremely effective method to help our customers increase their business and continue to enhance their relationship with Delphi,” said Norm Young, vice president, North American Sales & Global Service Operations, Delphi Product & Service Solutions. “Our greatest commitment is to our customers, and we want that relationship with Delphi to be both personal and rewarding.”

For more information, visit: www.delphi.com.