FULLERTON, Calif. -- Due to continued record increases in the costs of raw materials and energy, Yokohama Tire Corp. has announced it will adjust prices on its consumer tires by up to 6 percent, effective July 1. The company said there will be in-line adjustments, as well, which will be announced at a later date. Commercial Light Truck, Medium Truck and off-the-road (OTR) tires will not be affected by the increase.
"We are doing our best to contain our costs, but raw materials, energy and transportation costs continue to reach record-high escalations. These costs, unfortunately, have to be reflected in Yokohama's pricing," said Dan King, Yokohama vice president of sales.
"It's a volatile business climate right now that's causing our costs to soar," said Jim MacMaster, Yokohama executive vice president, Business Division. "As always though, by continuing to operate efficiently, using the latest manufacturing technologies and environmental procedures, Yokohama is firm in its commitment to bring the best products to market at competitive prices."