NEWARK, Calif. -- WORLDPAC has released an educational Customer Marketing Solutions (CMS) brochure designed to supplement independent service center’s marketing knowledge and assist them with effectively marketing their businesses.

The brochure addresses such marketing topics as:

* Acquisition Marketing – to acquire new customers;

* Retention Marketing – to retain existing customers;

* Measurement – to assess varying levels of success; and

* Allocating Marketing budgets

To obtain a free Customer Marketing Solutions (CMS) Brochure contact your WORLDPAC Sales representative or visit www.worldpac.com/cms.html to download a copy.