VOORHEES, NJ -- Barolin & Spencer, a full service marketing communications firm specializing in the automotive aftermarket, has been appointed as the agency of record for Permatex Inc., a manufacturer and marketer of chemical technology for automotive maintenance and repair. Barolin & Spencer will support Permatex with a full range of integrated marketing services including marketing communications planning, public relations, web and interactive, advertising, merchandising, direct marketing and sales promotion.

Permatex is a manufacturer, distributor and marketer of premium chemical products to the automotive maintenance and repair markets. The company has been an innovator of new products and services for the automotive aftermarket since 1909.

In addition to marketing communications services, the agency will also provide Permatex with consultation for market planning, research, analysis, brand development and management and strategic planning.

Established in 1988 as a full service marketing communications firm, Barolin & Spencer serves clients in the automotive, OE and aftermarket sectors as well as the industrial, healthcare and service industries.

For more information about Barolin & Spencer, visit: www.barolin-spencer.com