OAK BROOK , IL – Industrial Marketing Research (IMR), a provider of marketing intelligence for the automotive industry, has announced the launch of AutomotiveResearch.com, a new website dedicated to providing professionals interested in the automotive marketplace with current, concise industry data.

In the coming months, AutomotiveResearch.com will post information and insight on accessory trends, technicians, repair shops, parts brand, brand usage, vehicle technology, consumer preferences and more. The website has been designed to provide easy-to-use, “just in time” information, allowing viewers to download “snapshots” of data in a quick and easy manner.

Industrial Marketing Research conducts syndicated and proprietary, nationally-representative studies of vehicle parts, vehicle services and accessory buying dynamics for every major make of car and light truck sold in the United States . The company helps automotive manufactures, suppliers and aftermarket parts and accessories companies understand their competitive position, trends within their market and buyer preferences to gain competitive advantages.

To learn more about IMR, go to http://www.industrialmr.com.