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Executive Interview with Michael Proud, Director of Marketing, North America, for Federal-Mogul Corp.

Michael Proud is director of marketing, North America, for Federal-Mogul Corp., with responsibility for the company's extensive portfolio of North American brands and go-to-market programs. A 20-year industry veteran, Proud joined Federal-Mogul in 19...
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The Pulse: How Technicians Source Rotors

Availability is the leading reason shops rely on their "first call" for rotors, according to a recent Counterman survey.
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Does your 2010 marketing budget include funding to support social media marketing initiatives?



Herman Trend Alert: Looking Backward, Looking Ahead

At the suggestion of one of its readers, in this edition, Herman Trend Alert will review some of our forecasts from 2009, looking at their accuracy and perhaps extending the forecast into 2010.
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Guest Commentary: I've Seen The Future and It's Not What I Thought it Was

Industry veteran Lee Murray ponders what to expect -- and what to demand -- of the future aftermarket.
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Herman Trend Alert: European Expectations are Mixed

Most Europeans agree (between 54 percent and 75 percent) that over the next 10 years the government will do less for them and their families financially than it has in the past decade.
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Thursday, March 11, 2010
Snap-on's Tom Ward Elected 2010 Chairman of the AASA Board of Governors
Bruce Zorich of United Components Inc. joins as new board member. More...

Bill's Battery Co. Joins National Pronto Association
Bill's Battery Co. operates out of Cincinnati, Ohio, and has many independent jobbers that service the greater Cincinnati, Northern Kentucky and Southwest Indiana market areas. More...

The NASCAR Foundation Announces 'The Big Five' Projects for NASCAR Day
The foundation is teaming up with several of the sport's official partners on five projects aimed at education and helping children live happier, healthier lives. More...

OBITUARY: Hickock's Tom Bauman Passes Away
Hickock Inc.'s Thomas Bauman, 66, a 38-month survivor of lung cancer, lost his battle on March 1. More...

Hella Offers New Optical Warning Systems Catalog
Catalog features new LED- and strobe-based warning systems for heavy duty use. More...

NTEA Introduces New Online Work Truck & Equipment Marketplace
The Work Truck Marketplace includes all companies within the work truck industry, with NTEA members and NTEA MVP members getting special recognition. More...

Tirerack.com Introduces New Online Enhancement
The new feature consolidates access to TireRack.com's three consumer tire research pages; Surveys, Reviews and Tests, which were previously separate sections. Now customers can navigate through TireRa... More...

Inaugural SEMA Technical Skills & Training Conference Announced
Program targeted to technicians and restylers includes live demonstrations and manufacturer-led workshops. More...

CAPA Says Its Tracking System Enables Part Tracing in the Event of Safety Problems
The program was designed specifically for collision repairers who expressed concern that should a problem surface with a CAPA Certified part, it would be difficult for them to determine if they actual... More...


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