IMR Insight: Private Label And National Brands At IRFs
Private Label purchases from independent repair shops is up to 47.6%, and 73.6% of shops expect to purchase more private label parts, says IMR.
IMR Insight Now Available: Insights Into The Hispanic DIY Auto Maintenance & Repair Consumer
Hispanic DIY consumers are more likely to be first-time purchasers (44.8%), purchase parts online (37.4%), and conduct research prior to purchasing a part (86.5%). Hispanic DIY consumers are more likely to say brand is important (50.6%) than non-Hispanic DIY customers (43.2%), according to IMR.
IMR Insight Now Available: Independent Auto Repair Shops’ Biggest Competitors
IMR asked independent automotive repair shops who they perceive to be their biggest competitors. Their views of their top competitors are very consistent with channel share metrics tracked by IMR.
IMR Insight Now Available: Understanding Millennial DIYers
This latest IMR Insight focuses on what influences millennials’ purchasing decisions, as well as their opinions and attitudes about media, brands and shopping.
Latest IMR Insight Looks At Satisfaction With First-Call Suppliers
Looking at how satisfied shops are with their first-call suppliers and the reasons why they would consider switching, this IMR Insight can be accessed by visiting the IMR website.
IMR Insight Report Shows Consumers Are Delaying Vehicle Routine Maintenance
Consumers who own used vehicles, vehicles eight years or older and millennials are significantly more likely than their counterparts to delay routine maintenance.
IMR Insight: Threats To The General Repair Shop Business
The cost of tools and equipment required to service late-model vehicles and advanced technology on newer vehicles nearly tied for the highest threats to general repair shops overall.
IMR Releases Insight On How Repair Shops Are Investing
More than 88 percent of repair shops are currently making investments to be more competitive.
IMR Inc. Offers New Instant Insight Surveys
IMR’s Instant Insight Surveys are conducted amongst 300 repair shops nationally with a written, formal report to clients within five business days.
Consumer Tracking Study from IMR Inc. Provides Category Specific Insights
WESTMONT, Ill. – IMR Inc. has announced publication of its Continuing Consumer Automotive Maintenance Survey (CCAMS), which offers retailers, manufacturers and distributors category-specific insight into Do-it-Yourself (DIY) and Do-it-For-Me (DIFM) demographics and vehicle graphics, as well as market share trends and replacement rate trends. “Retailers, distributors and manufacturers will find the CCAMS information invaluable