IMR Insight: Private Label And National Brands At IRFs
Private Label purchases from independent repair shops is up to 47.6%, and 73.6% of shops expect to purchase more private label parts, says IMR.
Axalta Launches Two New Imron Elite Products
Imron Elite ColorPLUS and Imron Elite Direct-to-Plastic basecoat are designed for commercial transportation vehicles.
IMR Inc. Names New Senior Research Analyst
Barlo Hardin brings significant experience in category management to his new role.
IMR: Repair Shop Purchasing Of Private Label Parts
Data shows 68% of shops plan to increase purchase of private label/store brand parts over the next year.
IMR: Disruption In Parts Availability Affecting Purchasing
Study shows 84 percent of shops surveyed have reported a decrease in revenue.
IMR: Disruption Affecting Repair Shop Purchasing Behavior
See what independent repair shops are experiencing.
IMR Inc. Publishes Top Challenges For Shops, Techs
29.2% of shop owners said finding high quality technicians who are reliable and knowledgeable is a challenge.
IMR Inc.: Cell Phone Usage In Independent Repair Shop Bays
Research shows 87.4 percent of technicians use cell phones for work in the bay.
IMR Insight Now Available: Insights Into The Hispanic DIY Auto Maintenance & Repair Consumer
Hispanic DIY consumers are more likely to be first-time purchasers (44.8%), purchase parts online (37.4%), and conduct research prior to purchasing a part (86.5%). Hispanic DIY consumers are more likely to say brand is important (50.6%) than non-Hispanic DIY customers (43.2%), according to IMR.
Jmpr, A Division Of Imre, Named Agency Of Record For Legendary Performance Brand, Edelbrock
Jmpr will support Edelbrock by enhancing awareness for the brand’s product offerings in the late-model and classic muscle car, hot rod, off-road and JDM sectors among others, while assisting the company with upcoming product launches and sponsorship announcements.
