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E3 Performance Products Catalog Features Full Line Of DiamondFIRE Ignition Products

In addition to its hallmark street and race spark plugs, the company’s new 16-page catalog features DiamondFIRE racing and street wires, DiamondFIRE distributors, a 6CDI ignition box, high-output CD coil, an external 2-step rev control, O2 sensors, an electronic oil-filled can coil and E3 street coils.

E3 Performance Products Signs Kunzman And Associates

Kunzman and Associates has joined the company’s expanding roster of manufacturer representation for E3 spark plugs and performance products.

E3 Performance Products Introduces Line Of DiamondFIRE Racing Products

The company says that the DiamondFIRE line of ignition products reaffirms E3’s commitment to the automotive high-performance and racing industry.

E3 Announces Full Line Of DiamondFIRE Ignition Products For Street And Race Performance

E3’s new DiamondFIRE billet distributor line was developed for street and most race series and is designed to have an OE fit for the most common Chevy, Ford, and HEI applications.

Holley Announces Shift to Holley Performance Brands 

The change underscores the company’s goal to enhance its presence across the high-performance automotive aftermarket sector.

Holley Announces Shift to Holley Performance Brands 
VIPAR H-D’s Supplier Council Reviews Performance, Strategy

At its semi-annual meeting, the council discussed market conditions and opportunities, as well as other key topics affecting the company’s distributor network.

VIPAR hold semi-annual meeting
Performance Racing Industry Honors Lucas Oil With A 2020 Global Media Award

Lucas Oil products’ newly released FL-0 Low Viscosity Synthetic Racing Engine Oil was selected as a winning entry for the trade show’s Global Media Award.

E3 Spark Plugs Enters Lithium Battery Market

By utilizing advanced chemistry and system design, E3 Lithium offers outstanding cycle life, high charge acceptance, and up to a 60% weight reduction over lead-acid batteries in addition to outstanding cold cranking power, said the company.

ATI Partners With E3 Solutions To Provide Employee Engagement Assessment, Training For Shop Owners

The benefits of employee engagement go far beyond hiring and retention, according to ATI. Organizations that have the most engaged employees realize substantially better customer satisfaction, higher productivity, better retention, fewer accidents and 21% higher profitability – according to Gallup.

E3 Spark Plugs Extends NHRA Sponsorship Through 2024

Since its initial sponsorship, E3 says it has grown into a major supporter of NHRA, but also has brought an entirely new line of racing ignition products to the sport.