ST. PAUL, Minn. – 3M Automotive Aftermarket has launched a new website – 3MCollision.com – designed to enable users to more easily find products, solution guides, how-to videos, related projects and more. 
“Automotive professionals are becoming more tech-savvy and demand this information from their shops, home computers and mobile devices. So we created a new site that will help users in a way like never before,” said David Lee, e-marketing manager for 3M. “The result is an improved overall experience.”
According to 3M, the new website is designed to help customers, jobbers, distributors and other professionals by arranging products in a logical path by product number, task, solution and quick technical information without having to read the a significant amount of technical copy to find the right product. Whether users are searching for specific information or simply clicking around the website, their journey is simplified through product attributes and relevant categorization.
The new 3MCollision.com website was developed with direct and detailed input from sales representatives, technical service, marketing, product develop and customers. It is designed to serve the needs of several audiences with different roles in the industry, from novice to automotive expert, with helpful content for each profile. For example, a user who needs a definition of a solution can hover on it and a brief summary will appear. For more detailed information, they can click on it to be taken to that product or solution section. All training modules and videos are linked to products, simplifying the accessibility and expanding awareness of 3M’s resources. A complete video library is included on the site.
With the new design, 3M says it also will be able to showcase new products and featured products more easily. In addition, the new website will provide sales professionals, jobbers and distributors the ability service a wider network of collision repair shops with the online product resources.
