2015 Automotive Communication Awards Announced

2015 Automotive Communication Awards Announced

The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

The Car Care Council Women’s Board (WB) has announced the winners of the 2015 Automotive Communications Awards (ACA). The recipients were honored during the 18th annual Women’s Board press conference and reception, which took place last night at the Sands Expo.

The ACA are sponsored by the WB and supported by the Automotive Communication Council. The awards recognize companies and agencies that provide automotive information through outstanding advertising, marketing and public relations efforts.

Business-to-Consumer Awards

Television Commercial:

BPN – Borders Perrin Norrander

Pedal Down, Pulse Up

Print/Electronic Ad:

TRICO

TRICO 2015 March Madness Ad Campaign

Educational Article:

Mobile Air Conditioning Society

The Heat is On

Video News Release:

Handstands

Refresh Your Car!

Brochures, Booklets & Handouts:

Traction Factory / Snap-on Tools

Floor Jack Brochure

Special Promotions & Promotional Events:

BPN – Borders Perrin Norrander

Pedal Down, Pulse Up

Car Care Clinics:

EXTEND PERFORMANCE and Airtex Fuel Delivery Systems

Fuel Pump U – Car Care Clinics

Posters and Signage:

Federal-Mogul Motorparts Corp.

MOOG NASCAR Championship Poster

Website:

KYB Americas Corp.

www.kyb.com

Other:

Robert Bosch LLC

Bosch ICON “88 Feet” Integrated Campaign

Social Media Efforts:

SYLVANIA Automotive Lighting

The Light Shift

Blog:

Cottman Transmission and Total Auto Care

The Cottman Man Blog

Facebook Customization (tie):

EXTEND PERFORMANCE and Airtex FuelDelivery Systems

Airtex – Facebook Customization

and

EXTEND PERFORMANCE and BCA Bearings

BCA Bearings – Facebook Customization

App for a Mobile Device:

AutoNetTV Media Inc.

NAPA Service Assistant App

Use of YouTube Video:

Lauren Fix, The Car Coach

Lauren Fix, The Car Coach YouTube Channel

Pinterest Page:

EXTEND PERFORMANCE and BCA Bearings

BCA Bearings – Pinterest Page

Media Outreach to Non-English Speaking Audience:

AutoNetTV Media Inc.

Fuel System Service

Media Outreach to Female Audience:

Federal-Mogul Motorparts Corp.

ANCO Road Trip Contest for Pinterest

Business-to-Business Awards

Ad Campaign to Distribution/Retail Audience:

The Gates Corp.

NAPA Belts Hose I60/R90 Lenticular

Ad Campaign to Technician/Repair Audience:

Robert Bosch LLC

Ad Campaign to Technicians

Ad – Best Use of Graphic:

Lumileds, founded by Philips

LED Junkyard Ad

Ad – Best Use of Copy:

MAHLE Aftermarket Inc. Service Solutions

TechPro Diagnostic Tool Campaign Copy

Corporate Image Campaign:

Innova Fleet Services

Innova Fleet Services Corporate Image

Campaign

Co-op/Partnering Campaign:

BPI / NAPA Brakes

NAPA Brakes / BPI & Intrepid Fallen Heroes Fund

Training Materials:

Mobile Air Conditioning Society

MACS 2015 Mobile A/C Update

Magazine Article – Technical:

Mobile Air Conditioning Society

Hitting the Curveball: Temp Sensor Strategies

Magazine Article – General Market/Special Interest:

Rousseau Automotive Communications

Shirley Brown, CarCare Business

Newsletter to Customer/External Audience (tie):

The Gates Corp.

Digital Marketing Toolbox

and

KYB Americas Corp.

KYB Ride Control Expert Series E-blast

Logo Design/Usage:

Federal-Mogul Motorparts Corp.

Garage Gurus Logo Design

Website:

DENSO

DENSO Website Redesign

Merchandising:

Robert Bosch, LLC

Bosch Catalog Excellence

Special Promotion and/or Promotional Event:

Bosch Automotive Aftermarket – USA

Augmented Reality Program Event

Packaging:

Lumileds, founded by Philips

LED Fog Packaging

Social Media Efforts:

Bosch Automotive Service Solutions LLC

OTC Tools Campaigns

Blog:

GWC Warranty

Accelerate

App for Mobile Device (tie):

EXTEND PERFORMANCE and Airtex Fuel Delivery Systems

Airtex VIN Scan – App for a Mobile Device

and

EXTEND PERFORMANCE and BCA Bearings

The HUB – App for a Mobile Device

Use of YouTube Video:

GWC Warranty

Behind the Wheel

Media Outreach to Non-English Speaking Audiences:  

The Gates Corp.

I-60 & R-90 Campaign

Application of “Be Car Care Aware” Campaign/Logo:

The Gates Corp.

Be System Smart Campaign

Best-in-Show Awards

Business-to-Consumer Award:

Best-in-Show, Brochures, Booklets, Handouts:

Traction Factory / Snap-on Tools

Floor Jack Brochure

Business-to-Business Award:

Best-in-Show, Ad – Best Use of Graphic:

Lumileds, founded by Philips

LED Junkyard Ad

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